Wednesday, 25 February 2009

Steel City lighting Celebrate After Dean Ashton Football Event Is Dubbed ‘Huge Success’

Steel City Lighting is celebrating the success of their very first ‘Lighting Up My Future’ activity based event, which took place last Thursday evening at CFC Shalford in Braintree, Essex after West Ham and England ace, Dean Ashton turned on some brand new floodlights for the local team.

The SCL Direct floodlights, which were recently purchased by the football club thanks to grant assisted funding were intended to help the club’s players enjoy football safely during the winter months. Although the venue has never had specialist lighting before, it is hoped the installation of the floodlights will encourage locals to be more active and continue to play sports during the winter months.

Tony Fowell, Managing Director at Steel City Lighting said, “It’s extremely important to us to be able to give something back to local communities so we were delighted to work with CFC Shalford to help them find the best lighting solution to meet their requirements. The event was a huge success and many people turned out to meet Dean, get footballs and shirts signed and have the odd photograph taken.

Despite the snowy conditions, the team at CFC Shalford were able to train under the new lights and were delighted at the clubs new edition. The highlight of the evening came when Steel City lightings managing director, Tony Fowell, handed over some sponsorship money to club chairman, Ian Butcher who was both surprised and delighted by the donation.

Mr Fowell added, “We are so pleased that we were able to support CFC Shalford with an undisclosed sum. The event was a huge success and we are in the process of planning our very next ‘Lighting Up My Future’ event, which will hopefully kick off at the end of September. We all know how important it is to stay active so we’re happy to have played our part with outdoor lighting that will encourage members of CFC Shalford and their families to be active whatever the season and play a role in the community.”

Tipped as one of the country’s brightest young forwards, Ashton has played for England at under-19 and senior team level. Signed by West Ham in 2006 in a club record £7.25 million deal, Ashton has been on the one to watch list ever since. Despite a difficult few years plagues by injuries, the Striker has established himself as a force to be reckoned with and was a very welcome addition to last Thursdays event.

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